Social Media and Employer Branding
5 June 2018, 5.00-6.00 pm (CEST)
Why does culture matter so much? Culture can help companies to rise or fall, help or distract recruiting the best people, and motivate employees to devote their time and energy for the company or for looking in the direction of other employers. Therefore, it is no wonder that Peter Drucker has said that "culture eats strategy for breakfast". In the first part of the webinar Annija Paula Ezergaile, Employer Branding Consultant at ERDA, will focus on understanding and answering the following questions:
- Why does culture matter at any Company?
- What are possible ways to define and shape it?
- How to communicate culture?
The second part of the webinar will focus on the newest tools that are used to attract and recruit Millennials and Gen Z online. The following topics will be discussed:
- Social Media Campaigns
Our expert Ricards Krizanovskis will talk about UpMatched's experience in how to use social media to outperform traditional recruiting strategies and result in quality hires.
Duration: 1 hour
Annija Paula Ezergaile
Annija is a project manager at employer branding consulting agency ERDA, mostly working with clients to attract and retain top talents and to understand and communicate employers' cultures. In the last year she has worked with the leading employers in Baltic's like BTA, Storent, Circle K and Amber Beverage Group. Annija is a graduate from Riga Business School and introducer and organizer of Riga Business School's "Alumni Association Mentoring Program". In her free time for the last 8 years Annija has also devoted to teaching critical thinking and creative problem solving to talented primary school children.
Ricards is the manager of the innovative recruiting company UpMatched. He has introduced recruiting chatbots in Northeastern Europe - robots that talk to the potential job candidates through Facebook and try to convince ist users to pursue new job opportunities. In the first year of operations he has worked with leading companies in the Baltics, including Tele2, Accenture and Swedbank.
Ricards is a graduate of the Stockholm School of Economics in Riga and has gained his education at different institutions worldwide, including the City University of Hong Kong and the U.S. Department of State and Technology Academy Finland. Ricards is awarded by Zabolis Partners and the Vitols Fund scholarships, as well as by the youth development program Go Beyond.