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Development partnerships: GIZ supports business ventures around the globe

The Deutsche Gesellschaft für International Zusammenarbeit (GIZ) promotes development partnerships between private enterprise and development cooperation through projects like the ‘Grey water recycling’ project in Jordan. It is an approach that benefits both sides.

Tourism is important for Jordan, but it uses up a lot of water, which the country is having less and less of every year. The ‘Grey water recycling in hotels’ project provides a solution to that dilemma. ‘Around 80 % of wastewater from hotel rooms is reusable grey water,’ it says in the German initiators’ project description. A recycling plant enables hotels and leisure facilities to save large quantities of fresh water. Slightly polluted wastewater (grey water) from showers and washbasins is captured and cleaned using chemicals. After that the water can be reused, for example, to flush toilets and water plants. The quality of the recycled water meets EU bathing water standards.

Grey water recycling: a model for the future

The Dead Sea Spa Hotel in Jordan was chosen to take part in the ‘Grey water recycling’ project. The wellness facility on the banks of the Dead Sea was particularly affected by the lack of water in the region. In high season, tankers used to have to deliver fresh water up to ten times a day. The water from the public supply simply did not go far enough. The hotel was dependent on private suppliers, which cost a lot of time, money and effort. The opportunity to save water by means of a recycling plant came right on cue for the hotel. With the help of partners from Germany, the recycling plant was installed in a new block in the hotel. Now, 170 toilets are flushed using recycled water. That way, the hotel saves one third of its drinking water. ‘The hotel facilities have gained a new feature,’ says the hotel’s owner, Ramzi Nazzal. ‘From now on, guests also book sustainability!’

GIZ and Pontos GmbH

The German plumbing company Pontos GmbH and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) are involved in the project as part of the develoPPP.de programme. GIZ was founded in 2011 following a merger between the German Development Service (DED), the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) and InWEnt – Capacity Building International, Germany. It mainly works on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). In the context of the develoPPP.de programme, BMZ draws together partners from the private sector and the field of development cooperation, establishes contacts to public authorities and businesses, and supports projects financially and by providing its own experts. A public-private partnership (PPP) is a partnership between the private sector and the state in the context of sustainable development projects.

Entrepreneurial action along with sustainable development: not a contradiction

This example from Jordan is only one of many projects of its kind that are being promoted by BMZ. More than 3,000 such development partnerships in more than 70 countries have been initiated over the past 10 years. Both big business and many small and medium-sized enterprises (SMEs) are involved. The aim is that both sides invest, and also benefit. The companies open up new sales markets in countries into which they would have hardly dared venture without any support. And not only are sustainable projects implemented in the developing countries, but jobs are also created and innovative technologies and know-how introduced.

June 2012

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