“We need a million solutions“
We consume to express our love, to show our social standing, to generate happiness. But this consumption puts a massive burden on our planet. If the world population were to exceed 9.6 billion by 2050, we would need three Earths with our current lifestyles. So we have to change something. But what? And how? Entrepreneur and alumnus of the German Chancellor Fellowship Saahil Parekh talks about sustainable consumption to William Young, Professor of Sustainability and Economics at the University of Leeds. How can we reduce food waste and what opportunities does the pandemic bring for sustainable consumption? Find the answers in this video.
Prof William Young, Chair of Sustainability and Business, University of Leeds
William Young is a Professor of Sustainability and Business at the Sustainability Research Institute based at the University of Leeds in the UK. He is a sustainability behavioural scientist focusing on consumer and organisational behaviour working with companies, consumer organisations and the government. He develops real world experiments to test behaviour change interventions for measurable behavioural and sustainability impacts. He has advised a range of organisations such as food retailers and manufacturers, the International Organization for Standardization (ISO) and the UN Environment Programme (UNEP). His currently funded research includes working with international data sets on actual consumer behaviour on sustainability issues; adapting retailers and consumers to disruptions of food supply chains from climate change; and consumer behaviour interventions at food retailers on healthy and sustainable diets. Young has collaborated and supervised with researchers across Germany on sustainable consumption.
Saahil Parekh, Entrepreneur and alumnus of the German Chancellor Fellowship
Saahil Parekh is an Indian Entrepreneur and alumnus of the German Chancellor Fellowship of the Alexander von Humboldt Foundation. Ever since he began studying Economics at the Indian Institute of Technology (ITT) in Kharagpur he has been fascinated by the field of sustainability. For the past five years, he has been specifically involved with sustainable food systems. He is the founder of an urban farming social enterprise called “Khetify” in New Delhi, India and became a researcher through the Alexander von Humboldt Foundation’s German Chancellor Fellowship programme. Through the fellowship, he got to experience and see in action the food policy networks of various cities in the DACH region (Germany, Austria, Switzerland). He worked with Ernaehrungsforum Zuerich to build a community of local food startups in the city during his fellowship. Currently he is back in India and engaged in community building and education around “good food” (sustainably grown, sustainably sourced, chemical and pesticide free) for a young venture called “Gourmet Garden”.