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Call for Applications: GET REAL for the European Fashion Award "FASH" 2017

Deadline for Registration is 15 January 2017.

With the theme “Get Real”, the European Fashion Award FASH 2017 is looking for an unusual aesthetic. Fashion that is emotional, touching, mysterious and surprising. There is a demand to break free from the constraints of our time. A yearning for quiet, romanticism, poetry and colorful birds. A yearning for true joy rather than pure fun. Personal rather than perfect, fashion instead of bestsellers.

Target group

The contest is open to especially talented design students of all disciplines, but especially from the fashion and textile design areas.

Students of full age, currently enrolled in their fourth semester or higher are entitled to participate. At time of application you have to be registered at an european university or fashion school or you need to pass in a master thesis from 2016 or 2017. Students from outside europe may also participate. There are special regulations for them (see below).

Groups containing students from the fourth semester and higher, may also include younger students.

Final projects, theses and dissertations, as well as bachelor and masters projects can also be submitted if they correspond to the task and were created in 2016 or 2017. Designs shall not have been already published.

Works can be submitted by individuals, interdisciplinary teams (particularly encouraged) and/or in collaborations with companies.
Today, demands applied to design tend to be so high that it is almost impossible for a single person to fulfill them all. Individual students/designers may ask for help from other contributors, such as colleagues from other areas of study for segments of the project such as text, graphics, photos, etc. However, if additional persons contribute this fact has to be clearly identified in the project, such as in the imprint. SDBI will put a particular focus on the fact whether the designer maintains a clearly recognizable “Creative Leadership” role, basically carrying the responsibility for the overall result of the project.
The entries shall be created specifically for this contest. (Exception: Works presented at the home university)

Students from non-European countries are also eligible to enter; however, there are special conditions. Please be advised that due to limited funding SDBI cannot reimburse any expenses e.g. for transport of project materials or insurance to and from the competition (including applicable customs duties). Award winners will receive a one-time flat reimbursement for travel (photo shoot 200 Euros for individuals or groups, award ceremony and exhibition 400 Euros for individuals and 800 Euros for groups). All additional expenses are the responsibility of the winner. We recommend to investigate all related costs in advance, and to pursue a sponsor, if possible.

Programme

GET REAL

Social media has become the most important driving force for fashion. Despite all the positives of progress, digitization also raises new questions: How do we deal with an excess of information and exposure, pressure for standardization as far as self-censorship, exhibitionism and voyeurism, excessive positivity, showing off and provocation? What sort of impact do all these astonishingly similar images have on us? All this raises the fundamental questions of identity and therefore fashion once again. Who am I? Who do I want to be? Who should I be?

With the theme “Get Real”, the European Fashion Award FASH 2017 is looking for an unusual aesthetic. Fashion that is emotional, touching, mysterious and surprising. There is a demand to break free from the constraints of our time. A yearning for quiet, romanticism, poetry and colorful birds. A yearning for true joy rather than pure fun. Personal rather than perfect, fashion instead of bestsellers.

Prizes

The award purse totals 200,000 Euro and is valued with the following prizes:

  • Photo shoots with the renowned fashion photographer Franco P. Tettamanti. All winners may use these pictures for their websites.
  • A graphically sophisticated catalogue
  • Professional media work, incl. an own microsite on the Homepage of the SDBI (in German)
  • Awards ceremony
  • Participation in the network of SDBI and in the mentoring program
  • Cash prizes of 10,000 Euro

The European Fashion Award FASH 2017 will be presented in two categories.
Students: 1st Prize: 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro
Graduates: 1st Prize: 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro
The jury reserves the right to present special mentions. These feature a cash prize of 500 Euro.

The jury reserves the right to distribute prizes in a different manner as shown in the competition information.

Participation

Scope for Entries

Close to 100 projects are entered into the competition for the European Fashion Award FASH each year. Therefore it is important that you present your project in such a way that the jury can quickly get a favorable impression of it. In order for the jury to evaluate your project accordingly, you must maintain the following standards.

Scope for Entries for the European Fashion Award – FASH 2016 in one shipment (submissions after the official deadline will not be accepted).

  1. Documentation of Analysis and Concept
  2. Presentation Chart
  3. Two Outfits
  4. Supporting Documents

The jury session happens anonym only by means of your participant number. Therefore it is important that only the participant number is noted on the documents you pass in in sealed envelope.

Application Procedure

Application form

  1. Please fill in the form in the classical upper / lower case writting.
  2. Please use one entry form per entry (for groups per person).
  3. We will send out your personal participant number via e-mail.
  4. German Students: Bitte das deutsche Anmeldeformular nutzen (Sprachwahl oben rechts)

Contact

Please ensure that e-mails always contain the following in the subject line:
Participant number, last name and precise subject or request.

For contextual questions on the competition details contact:
Stiftung der Deutschen Bekleidungsindustrie
(German Fashion Industry Foundation)
c/o Joachim Schirrmacher
Tel +49 (0)30 544 850 60
Fax +49 (0)30 544 850 64
E-Mail: mail(at)sdbi.de

For questions on shipping and return of competition materials contact:
Stiftung der Deutschen Bekleidungsindustrie
(German Fashion Industry Foundation)
c/o Constanze Fuchs
Am Messesee 2
D-81829 Munich
Germany
Tel +49 (0)89 949 20 151
Fax +49 (0)89 949 97-20151
E-Mail: mail(at)sdbi.de

Address for Package Deliveries:
Stiftung der Deutschen Bekleidungsindustrie
(German Fashion Industry Foundation)
c/o Messe München GmbH
Anja Ulrich
Am Messesee 2
81829 Munich
Germany