Deutsche Welle is Germany’s international broadcaster: online, on-screen and over the air. It provides a European perspective to audiences around the world and promotes intercultural dialogue.

According to its statutory mission, Deutsche Welle will “promote understanding of Germany as an independent nation with its roots in European culture and as a liberal, democratic, constitutional state based on the rule of law.” It is also meant to "provide a forum in Europe and on other continents to German and other points of view on important issues, with the aim of fostering understanding and exchange between cultures and people.” In addition, it will contribute to promoting the German language.

Deutsche Welle fulfills this mission with a journalistic portfolio that includes DW-RADIO and the multimedia Internet portal DW-WORLD.DE in 30 languages and with DW-TV in German, English, Arabic and Spanish. It also runs the DW-AKADEMIE, where radio professionals from developing and transition countries receive further training. This will also be developed into a Master’s program in the future. The DW-AKADEMIE also offers “Intercultural Media Training” for German executives and institutions looking to go abroad.

The international broadcaster’s services are targeted to people around the world who are interested in Germany and Europe, particularly to current and future opinion leaders and decision makers. German programming is directed at those learning German and other individuals with German language skills (eg Germany Alumni). It reaches more than 100 million listeners and viewers worldwide every week. It receives well over half a million responses to its programming and online services every year and is respected as a credible source of information.

 

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