Online seminar

7 June 2024, 3:00- 4:30 Uhr PM (CEST)

Language: English

Trade fairs have been a cornerstone of global business for more than 750 years, and their importance has not diminished as business practices have evolved. Despite modern advances, the effectiveness of face-to-face meetings and networking at these events remains unquestioned. In the face of global challenges such as pandemics, exhibitions have adapted to continue to facilitate vital business interactions. The future of exhibitions is likely to see further integration of new dynamics, enriching both digital and physical event experiences.

Before you hit the road to attend The Smarter E Europe in June, consider this advice from our experts.

 This seminar will cover

• Trade fairs in a global context: Introduction to the history, concepts and strategic importance of trade fairs and B2B communication platforms.
• On the ground: Optimising your visit
  • Understanding different show formats and setting realistic expectations for each.
  • Quo Vadis: how to choose the right fair, set goals and objectives.
  • Technical preparations: Finding and packaging information for effective use.
  • Timing is everything: Planning time, appointments and communication.
  • The power of 30 seconds: Crafting and delivering effective pitches.
  • After the show: The essentials of debriefing and managing new contacts.
• ·Questions & Answers
• Opportunity to interact with representatives of the participating universities

Key takeaways:

• Improve decision making when selecting events.
• Improve preparation, planning and timing.
• Improve presentation and communication skills.
• Master effective debriefing and follow-up processes.

Speakers