10 trends in open innovation: How to leverage social media for new forms of cooperation
The reader “Open Innovation with Social Media“ was published by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The e-book is now available for download.
This sourcebook aims at inspiring those policy and decision makers, who consider a new, open approach to innovation. Where traditional approaches of development cooperation and public management visibly reach their limitations, networks and internet-based “open innovation” have the potential to step in. Most organisations and businesses have already realized that they cannot rely on their own knowledge alone to manage product and market innovation. Rather they open up their innovation processes in order to benefit from knowledge provided by their customers, clients, or to share costs of innovation with cooperation partners, science and other stakeholders.
With its 10 modules, this sourcebook provides down-to-earth examples, successful strategies and new perspectives from theory and practice. From their long-standing experience, all authors share valuable background information and expertise with our readers. Classical research and development (R&D) and innovation from start-ups today complement each other. More and more social networks, innovation hubs, local and global initiatives change the way innovation evolves in the world and enable cross-sector partnerships, ground-breaking ventures and radically new solutions for sustainable development. They will not perform a miracle, but, they will definitely make a difference.
Dr. Jan Schwaab